Recommended Reading

 
Shaun McNiff, Trust the Process: An Artist's Guide to Letting Go
Roy R Behrens, Design in the Visual Arts.
Frank  Cheathan,  Design Concepts and Applications.
David A Laver and Stephen Pentak, Design Basics, 5th Ed
Donis Dondis, A Primer of Visual Literacy.
Edward Hill, The Language of Drawing.
Jack Fredrick Myers, The Language of Visual Art: Perception as a Basis for Design.
Herbert Zettl, Sight, Sound, Motion: Applied Media Aesthetics.
Arthur Asa Berger, Seeing is Believing: An Introduction to Visual Communication.
John Berger, Ways of Seeing.
Cultivating Creativity:
Julia Cameron, The Artist’s Way
Anne Lamont, Bird by Bird: Some Instructions on Writing and Life.
Mihaly Csikszentmihalyi, Creativity: Flow and the Psychology of Discovery and Invention.
John Briggs, Fire in the Crucible, Understanding the Process of Creative Genius.
David Bohm, On Creativity.
Michael Leboeuf, Imagineering: How to Profit from your Creative Powers.
Howard Gardner, Art, Mind and Brain: A Cognitive Approach to Creativity.
Doris B Wallace and Howard Gruber, Creative People at Work.
James L Adams, Conceptual Blockbusting.
Malcolm Grear, Inside/Outside: From the Basics to the Practice of Design.
Mary Frisbee Johnson, Visual Workouts: A Collection of Art-Making Problems.
George Lakoff and Mark Johnson, Metaphors We live by.
Ben Shahn, The Shape of Content.
Judith and Richard Wilde, Visual Literacy: A Conceptual Approach to Graphic Problem-Solving.
Ottto G Ocvirk, Robert Stinson, Philip Wigg, Art Fundamentals, Theory and Practice, 9th ed.
Color:
Josef Albers, Interaction of Color
Frans Gerritsen, Theory and Practice of Color.
Johannes Itten, The Art of Color.
Harald Kuppers, Color, Origin, Systems, Uses.
Harold Linton, Color Model Environments.
Albert Munsell, A Color Notation.